Selina Juul is a Champion 12.3 and Chairman of the Board and Founder of the Stop Wasting Food movement (Stop Spild Af Mad) under the patronage of Her Royal Highness Princess Marie of Denmark. Selina Juul founded Stop Wasting Food movement in 2008, which is Denmark’s most influential organisation against food waste. Since 2008, Stop Wasting Food movement has helped bring massive focus to food waste in Denmark and has achieved a wide range of results both in Denmark and in cooperation with Governments, the EU, the Nordic countries and the UN.
Already back in 2008, and inspired by Selina Juul and Stop Wasting Food movement, the retail chain REMA 1000 Denmark abolished all the bulk discounts in all Danish REMA 1000 Denmark stores.
Selina Juul has published two books on food waste - the latest book is co-written with Her Royal Highness Princess Marie of Denmark. She also contributed to more than 40 national and international books and reports on food waste, including the Vatican’s book on food waste, authored 280+ Danish and international op-eds and debate articles on food waste, spoken both at TED and in the Vatican - and gone viral in a BBC video that has generated more than 30 million views on Facebook. Selina Juul was featured in national and international media thousands of times - and across the social media, Selina Juul and the Stop Wasting Food movement have approximately 128,000 followers.
Among Stop Wasting Food movement’s milestones is the nationwide Free Food Portal http://www.GratisMad.dk, which provides financially food insecure families, refugees, homeless people and other socially vulnerable groups with easy and dignified access to local surplus food via mobile and web. The portal, which was conceived by Selina Juul, was launched in 2021 and has since surpassed 900,000 visits. Today, it brings together 727 local food waste organisations, groups and initiatives across Denmark.
Selina Juul is not only the driving force behind Stop Wasting Food movement but also an entrepreneur, most recently with the skincare range SENSE, developed by Nordic Sense in close collaboration with Stop Wasting Food movement and REMA 1000 Denmark. The SENSE skincare range is produced in Denmark and developed using, among other things, Danish organic oils and surplus and by-products from the food industry.
For her ongoing work against food waste, Selina Juul received Danish and international awards and acknowledgments, among them are Reader's Digest European of the Year 2020, European Young Leader 2018, Dane of the Year 2014, Nordic Council Nature and Environment Prize 2013, Svend Auken Prize 2013, JCI Denmark's The Outstanding Young Person Award 2011 and Cross of Merit Pro Utilitate Hominum, Sovereign Order of St. John of Jerusalem Knights Hospitaller.
Selina Juul’s positions of trust include, among others:
2011 to present - Partner of the Food and Agriculture Organization of the UnitedNations (FAO)’s SAVE FOOD initiative
2012 to 2016 - Partner of the European Commission’s EU FUSIONS project on food losses and food waste
2013 to present - Partner of the FAO/UNEP Think.Eat.Save campaign
2016 to present - Member of the European Commission’s EU Platform on Food Losses and Food Waste
2017 to present - Member of Champions 12.3 global coalition
2019 to 2022 - Board Member of the Danish Government’s ONE\THIRD - Think Tank on Prevention of Food Loss and Food Waste, of which Chairman of the Board and Founder of Stop Wasting Food movement Selina Juul is an originator of a concept
2019 to 2026 - Member of Prime Minister of Denmark Mette Frederiksen’s Climate Partnership for the Food and Agriculture Sector
2019 to 2026 - Member of Prime Minister of Denmark Mette Frederiksen’s Climate Partnership for the Trade Sector
2025 to present - Member of The Emergency Partnership at the Ministry of Resilience and Preparedness of Denmark
Website: https://www.stopwastingfoodmovement.org
Facebook: https://www.facebook.com/selinajuul
https://www.facebook.com/Madspild
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LinkedIn: https://dk.linkedin.com/in/selinajuul
https://dk.linkedin.com/company/stopspildafmad
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Bluesky: https://bsky.app/profile/selinajuul.bsky.social
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Instagram: https://instagram.com/selinajuul
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Blogspot: http://selinajuul.blogspot.com