This toolkit was created to help you shift the conversation. It introduces a new way to reframe the issue of food waste and provides a library of motivation-driven messages that can connect with business and policy priorities. You also will find practical guidance for using these messages effectively — plus creative ways to make the issue feel real, relevant, and actionable.
More than 40% of all food produced globally is never eaten — enough to feed every food-insecure person three full meals a day for an entire year, with food to spare.
And yet, the issue remains low on the priority list of many business and policy leaders focused elsewhere. Why? Because the case isn’t landing.
To mobilize change, we need messaging that resonates with what decision-makers care about — whether that’s economics, efficiency, sustainability or something else.
This toolkit was created to help you shift the conversation. It introduces a new way to reframe the issue of food waste and provides a library of motivation-driven messages that can connect with business and policy priorities. You also will find practical guidance for using these messages effectively — plus creative ways to make the issue feel real, relevant, and actionable.
If you're working to minimize food waste in the world, this toolkit will help your message cut through, no matter where in the world you are.